Typography, the art of arranging type, type design and modifying type glyphs, is often considered as a major part of promotional material and marketing. If you use typography properly, you cannot meaningfully convey the message, but also strengthen the brand of your company.
Typography has always been very inspiring and nowadays many artists experiment with type treatments to achieve inspiring, unusual and beautiful results. It definitely has become a popular especially among artists, designers and enthusiasts.
Good typography is just as important on a Web page as it is in any other medium. The fact that it appears on a computer screen and not on a piece of paper is immaterial; it should still be pleasing to look at and easy to read.
It is used to create striking artworks to help highlight a specific thought. It allows one word or phrase to become the focal point of the design rather than just another design element thrown in the composition. This art form is used largely in web design, poster, postcard design, and other offset printing media. It is also widely used for entertainment media such as film credits and titles, and all forms of advertisements.
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