Have you ever noticed that most of the greatest ideas, whether it’s business or design, are so simple and obvious that you wonder why you haven’t thought of it before!
Once, Leonardo da Vinci said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising. It may sound a bit contradictory, but creating simple things often require much more brain power than the most complicated-looking stuff.
These are the few example of print ads. fro difference agency company:
Japanese food, served from 11 a.m. (Advertising Agency: Markus Reklambyrå, Linköping, Sweden)
Ordinary bulbs are killing the environment… Switch to Compact Fluorescent Lamps.( Agency: TBWA\RAAD, Dubai, UAE)
No one grows Ketchup like Heinz. (Advertising Agency: McCann Erickson, London, UK)
Heineken Social Networking since 1873. (Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherland)
Have a break. Have a KitKat. (Advertising Agency: JWT London, UK)
The new beetle cabriolet. (Advertising Agency: Bluedream Ad, Shanghai, China)
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