Bus adverstising

EXAMPLES OF INNER BUS ADVERTISING

Where do you advertise when you want to reach everybody? The placement of print ads on buses and other vehicles and in bus shelters and train stations is an important medium for reaching an audience of all ages, backgrounds and incomes.

Buses are another great advertising media to cater for customer’s choice of advertising mode. It is attractive and captivating especially when it's wrapped with creative and interesting advertisement. Advertisements are also done internally to reach to passengers that are on board the bus. Interior advertisements are pasted on the floorings and ceilings of the buses. The using of advertising on buses are reaching families and professionals in their vehicles, students shopping or right on campus, and tourists finding their way around town.

WHY use Bus Advertising:

• Captive Audience
• Reaches drivers and passengers
• The large, colorful, innovative designs demand attention.
• It delivers a varied audience.
• It offers flexibility of ad size and location.
• Building and Maintaining Awareness
• Target Your Local Area
• Flexibility
• Bus Advertising is Proven

Today, concern for the environment and the popularity of programs have caused a wide range of business professionals, teachers, college students, and many other types of workers to leave their vehicles in mall parking lots and ride the bus to and from their jobs. Bus advertising is an eye-catching, full-color medium that exposes your ad campaign to the masses, with daily exposure in a vibrant, stand-alone environment. It not only can you reach some very upscale customers on the inside of the bus, but you can also reach a large variety of people by advertising on the more traditional exterior signs. Available in various shapes and sizes, exterior bus signs display advertising messages to thousands of people in cars as well as pedestrians.

MORE EXAMPLES OF

OUTER BUS ADVERTISING

LOGO

The logo of a single brand changes from time to time. This is to keep updated now only the product but also the figure (logo) of a brand.

The design of a logo is depends on the brand. It can be simpler or more realistic.

Below are some of the brand that we see everyday life, there are food brand, drinks brand and shopping center:

These are a few logo of their history.

Information Centre / kiosk at 1 Utama

INFORMATION CENTER/CUSTOMER CENTER

1 UTAMA, PETALING JAYA

top

top

front

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The Information Centres or known as Customer Service Centres of One Utama (1 Utama) was place in the first phase of this shopping mall, commonly known as the Old Wing. Customer Service Centres are conveniently located at strategic points to provide you with the best assistance. It had a wide space which allows people easy to walk around from any direction, from right, front, and left. There was also an elevator behind the Customer Service Centres allowing people to come from the other floor. According to those photos, if shoppers have any question, they are please to ask the friendly Customer Service officers. They are happy to help you.

INFORMATION KIOSK

1 UTAMA, PETALING JAYA

Front

front-zoom in

side

Unlike the other shopping mall, One Utama has a very special and modern information kiosk. Touch screen directories are also found around the mall so that shoppers manage to search for any store or facility. There are two and above information kiosks at every floor near by the elevator. It let people to search and also give multiple choices for people to choose what they are looking for. All of the shops are categorized and easy to find by choosing, search by name, search by floor, and search by category. If anyone gets lost, just use their fingertips, simply click on ‘where am I now’ to notice which place they are now. Besides that, the purpose of these information kiosks is hoping flyers pick up their shopping guide and informative leaflets detailing the latest events and promotions.

For further information, visit: http://www.1utama.com.my/

WHAT IS ENVIRONMENTAL DESIGN?

Environmental design is the process of addressing surrounding environmental parameters when devising plans, programs, policies, buildings, or products. Classical prudent design may have always considered environmental factors; however, the environmental movement beginning in the 1940s has made the concept more explicit. (http://en.wikipedia.org)

Environmental design is often confused with eco-design, also known as green design, but the two are not the same. Eco-design is one aspect of environmental design, and addresses sustainability concerns, but environmental design is a much broader discipline that involves taking the surrounding environment into account when planning a design. Successful environmental design is a synergy between a building, landscape, or even a product and its surroundings, to the benefit of both.

Modern environmental design still uses many concepts passed down from the ancients, and new technology and ideas continuously evolve. Various cultures around this time also created solar panels from curved sheets of metal that could capture the heat of the sun and turn it into usable heat for cooking, bathing, and home comfort. Various energy crises over the years have led architects and city planners to plan buildings around the relative location of the sun and other natural formations like trees, mountains, and bodies of water in attempts to increase energy efficiency.

Environmental design applies to outdoor design as well.Responsible landscape designers will only use plants native to the region to avoid the invasion of foreign species, and desert gardens are likely to be ‘xeriscaped’, using cactus in rock and pebble beds to eliminate the need for irrigation.

At its root, environmental design is not necessarily about new technology, although recent advances have furthered the field considerably. It is about using what is already there, instead of demolishing and levelling a building site, for example. Working with the imperfections and unique aspects of each individual site ultimately makes the end product operate more smoothly, at a lower cost.